In recent years, the domestic enterprises of Textile and Apparel products have being dealt with a sustainable pressure in term of inflation of production cost. Aiming to survive in the market, there were no alternative but to simplify all the production process. Besides, a brand building would be the one of the orientation for the enterprise to do.  We all know that a trade fair would be one of the platform for accessories suppliers to release the innovation technology as well as being a channel for brand promotion as it could connect the different parties (from top to the bottom) in the industry and it also contained a plenty of information, which circulated freely in the trade fair, from various kind of products in the industry. Therefore, we believed that it could strengthen our brand recognition in the market. Having participating in this fair, we accumulated a valuable experience of the brand promotion activities and can fully utilize it in the future.