According Shenzhen city # [2003]64 document，the 8^th “Shenzhen well-know brand” Evaluation activity officially launched in May 2010。In accordance with the provisions of evaluation approaches，the Industry association will recommend according to enterprise's application, totally 148 brands are nominated.

Through public voting、industry evaluation、on-site assessment of internal management system and brand value evaluation，Shenzhen famous brand Evaluation Commission plenary meeting held on January 18, 2011 for consideration，open ballot、Notary office public notary and community pubic announcement procedures，Determine 64 brands obtained the eighth "Shenzhen well-known brand"，HSD won the honor.